-
Solar Panel Array
The Problem: I have a longer term trip planned for this summer on our 1975 Catalina 27 sailboat, “Bathtub Jib” [an homage to the Phish song “Bathtub Gin” as well as a household preference for the spirit]. That means 3 to 7 days (100-200 nautical miles) on the water, spending nights on moorings (essentially an…
-
Creative Testing on Meta in a Privacy 1st World (Part 2)
Now that you have a good context on how iOS 14.5 has impacted datastream to the platforms, what tactical approach should you the advertiser be taking to stand up a successful testing process? To start, though they are afflicted with similar data constraints, theres a clear delineation between App & Web best practices when it…
-
Creative Testing on Meta in a Privacy 1st World (Part 1)
iOS 14.5 was arguably the largest data privacy shift the digital ads space has ever experienced. While the pain was most immediately felt by app advertisers, the impact on measurement permeated to web advertisers as well. Supporting stat: Across our client portfolio about 70% of web impressions are allocated to iOS devices in social channels,…
-
Health Impact 📈 of Going Straight Edge Vegan for 30 Days
The year was 2021, the month was January. I usually do a dry January or Q1, but this year I wanted to kick it up a notch. Having recently read The China Study and The Whole Foods Diet I was interested in the physical impact of going completely meat and dairy free (as well as…
-
Electric Lawn Chair Build
Electric skateboards have gotten pretty cheap. Astonishingly cheap in fact. So cheap that, upon being served a perfectly calibrated instagram ad in my most vulnerable of consumer states (couched, Friday night, 2nd martini), I officially became an electric skateboard owner at the tender age of 31. If you’re not familiar with these vehicles, the speed…
-
Stripping Paint From Interior Mid-Century Brick
TL;DR: I probably never would have done this in retrospect, but I am happy with the result. I was scratching my head as to why every quote I got to remove this paint was $2500+. Now I know why. This isn’t just a chemistry test, it’s also a very time consuming, raw physical feat and a test of emotional stability. To start,…
-
Cracking the Code on Hummus
Folks, Like many of you I have struggled with homemade hummus. My results have been: too watery, too flat, too bitter, underseasoned, over blended, under blended and everything between. I am happy to announce that, after months of experimentation in the Utility Muffin Research Kitchen, I have cracked the code for a solid & reliable base hummus that requires…
-
EP 01 – Sushi Part I: Rice
Taking sushi from rice to roll requires precision, intuition, and a demoralizing cycle of trial and error. I spent 4 years living in San Francisco’s Japantown (i.e. access to great markets & fish), practiced regularly, and rose to the esteemed status of very mediocre amateur sushi chef by the end of my tenure there. Proper…
Got any book recommendations?
KevBob.Tv 